When Will H&M's BiB Clothing Line for Plus Size Women Be Reinstated in the United States?

Plus size women have every right to be fashionably conscience, sexy and trendy. One can assume that many plus size women were disappointed to hear H&M's decision to discontinue the BiB clothing line in the United States indefinitely. The one and only reason for the discontinuation that I have heard is that Karl Lagerfeld decided that his clothing was designed for slender and slim people. After countless searches, I have yet to find a press release that explains the discontinuation.

The BiB clothing line targets plus size women up to size 26 and expands H&M's consumer market, by not limiting it to women sizes 0-10. As a former customer of H&M's BiB line, I became very disappointed when I discovered that the line was discontinued and only offered overseas, or outside of the United States, to date. I recall that only select H&M locations carried the BiB line, similar to Old Navy's Women's Plus line which only was featured in select store locations (now, only offered on-line). So, I was willing to drive to those locations even if out of my area for the trendy fashion items that BiB offered plus size women.

About two to three years ago, I heard from a friend that the line was discontinued in the United States therefore, I wasted no time calling the H&M closest to me that carried the BiB line. When I called the H&M store that carried the BiB line in my area, a very kind sales representative informed me that the line had been discontinued for "redesign". Since that time, I have been searching and searching for the line to reappear in the United States. To date, I have been unsuccessful.

Since I travel outside of the United States a lot, I have went as far as searching for the H&M locations in other countries to see if the BiB line is available. Again, I have been unsuccessful. I cannot believe that such a popular consumer market, plus size clothing, was discontinued by H&M. I would bet money that the BiB line brought in big money and increased H&M's annual sales revenue.

I think that NOT offering plus-size clothing is a mistake and outdated. Most clothing lines, even designer lines, offer plus-size clothing. Isn't Fashion about diversifying and wow-ing the consumer. I feel that H&M, and other companies, that have HUSHED their plus-size clothing selection, should re-visit offering plus-size clothing.